Traqr
Traqr
Traqr
INDUSTRY
Auto Tech
Auto Tech
SERVICES
Product Design
Product Design
TL;DR
Traqr is a school bus tracking app used daily by parents and school administrators to monitor student commutes in real time. The product hadn't been touched in ten years. I came in for a one-month engagement to redesign both the app and the brand identity.
Traqr is a school bus tracking app used daily by parents and school administrators to monitor student commutes in real time. The product hadn't been touched in ten years. I came in for a one-month engagement to redesign both the app and the brand identity.
PROBLEM
Ten years is a long time in mobile. The app had accumulated a decade of decisions that made sense individually but had compounded into something genuinely hard to use. Parents opening the app to find their child's bus faced discoverability issues, unclear navigation, and no obvious path to the one thing they came to do. For a product where the core use case is a parent checking where their kid is, that friction isn't a minor inconvenience. It's a trust problem.
Ten years is a long time in mobile. The app had accumulated a decade of decisions that made sense individually but had compounded into something genuinely hard to use. Parents opening the app to find their child's bus faced discoverability issues, unclear navigation, and no obvious path to the one thing they came to do. For a product where the core use case is a parent checking where their kid is, that friction isn't a minor inconvenience. It's a trust problem.
THE WORK
The redesign started with the UX. Navigation was restructured from scratch, information hierarchy was simplified, and the core flows for live tracking and alerts were rebuilt to be findable and intuitive. A parent should open the app and know immediately where their child's bus is. That became the test for every decision.
Alongside the product work, I rebranded Traqr with a fresh visual identity. The old design didn't communicate safety or reliability, which are the two things a parent needs to feel the moment they look at the screen. Clean typography, warm colours, and clear iconography gave the product a visual language that matched what it was actually trying to do.
Brand and product were redesigned together, which matters. A new visual identity applied over a broken experience would have changed nothing. The two had to work as one.
The redesign started with the UX. Navigation was restructured from scratch, information hierarchy was simplified, and the core flows for live tracking and alerts were rebuilt to be findable and intuitive. A parent should open the app and know immediately where their child's bus is. That became the test for every decision.
Alongside the product work, I rebranded Traqr with a fresh visual identity. The old design didn't communicate safety or reliability, which are the two things a parent needs to feel the moment they look at the screen. Clean typography, warm colours, and clear iconography gave the product a visual language that matched what it was actually trying to do.
Brand and product were redesigned together, which matters. A new visual identity applied over a broken experience would have changed nothing. The two had to work as one.
© Shreya Ganeriwala 2026. All Rights Reserved.