Elixr
Elixr
Elixr
INDUSTRY
Beauty & Personal Care
Beauty & Personal Care
SERVICES
Brand Identity & Web Design
Brand Identity & Web Design
TL;DR
Elixr is a single-product skincare brand built around a repair serum made from eleven natural oils. The brief was clear: light, natural, breezy. One product, eleven ingredients, nothing extra.
Elixr is a single-product skincare brand built around a repair serum made from eleven natural oils. The brief was clear: light, natural, breezy. One product, eleven ingredients, nothing extra.
PROBLEM
Single-product skincare brands live or die by how well they communicate what makes that one thing worth trusting. Elixr didn't need to compete across a range; it needed to make eleven ingredients feel like enough. The risk in a market this saturated is either over-designing to compensate, which kills the lightness, or under-designing and disappearing entirely. Most skincare brands bury their ingredient lists or dress up chemicals in natural language. Elixr's position was the opposite: the ingredients are the product. The identity had to make that legible.
Single-product skincare brands live or die by how well they communicate what makes that one thing worth trusting. Elixr didn't need to compete across a range; it needed to make eleven ingredients feel like enough. The risk in a market this saturated is either over-designing to compensate, which kills the lightness, or under-designing and disappearing entirely. Most skincare brands bury their ingredient lists or dress up chemicals in natural language. Elixr's position was the opposite: the ingredients are the product. The identity had to make that legible.
THE WORK
The name itself does a lot of work. Elixr comes from elixir, the mythical immortal syrup, which is exactly the kind of confidence a repair serum should carry. The identity was built to match that.
The asterisk mark became the brand's signature. In most contexts an asterisk means a footnote, a caveat, something to read in small print. Here it's reclaimed as a symbol for the ingredient list itself: eleven natural oils, front and centre, nothing hidden. Drawn from the shape of a flower, it sits boldly across packaging and digital touchpoints as a mark of transparency rather than decoration.
The wordmark pairs organic curves with geometric cuts, soft and precise together. The web design extended the same sensibility: spacious layouts, generous white space, natural tones. Ingredients and philosophy first, purchase second. The structure trusts the product to do the convincing.
Eleven ingredients. One product. Nothing to hide.
The name itself does a lot of work. Elixr comes from elixir, the mythical immortal syrup, which is exactly the kind of confidence a repair serum should carry. The identity was built to match that.
The asterisk mark became the brand's signature. In most contexts an asterisk means a footnote, a caveat, something to read in small print. Here it's reclaimed as a symbol for the ingredient list itself: eleven natural oils, front and centre, nothing hidden. Drawn from the shape of a flower, it sits boldly across packaging and digital touchpoints as a mark of transparency rather than decoration.
The wordmark pairs organic curves with geometric cuts, soft and precise together. The web design extended the same sensibility: spacious layouts, generous white space, natural tones. Ingredients and philosophy first, purchase second. The structure trusts the product to do the convincing.
Eleven ingredients. One product. Nothing to hide.
© Shreya Ganeriwala 2026. All Rights Reserved.