Daniel Sloss
Daniel Sloss
Daniel Sloss
INDUSTRY
Entertainment
Entertainment
SERVICES
Brand Identity & Web Design
Brand Identity & Web Design
TL;DR
Daniel Sloss is a Scottish stand-up comedian with a global audience and multiple Netflix specials. His website was trying to do everything at once: stream specials, list tours, cover press, news, social links, book promotions, merch, podcasts. No single obvious action. No clear story. The redesign brought it back to what actually matters.
Daniel Sloss is a Scottish stand-up comedian with a global audience and multiple Netflix specials. His website was trying to do everything at once: stream specials, list tours, cover press, news, social links, book promotions, merch, podcasts. No single obvious action. No clear story. The redesign brought it back to what actually matters.
PROBLEM
The existing site had no primary objective. A first-time visitor landing on the homepage had no immediate sense of who Daniel Sloss is or what to do next. A returning fan trying to watch a special or buy a ticket had to work for it. The visual design didn't reflect his tone or the scale of his career. Everything was present, nothing was prioritised.
The existing site had no primary objective. A first-time visitor landing on the homepage had no immediate sense of who Daniel Sloss is or what to do next. A returning fan trying to watch a special or buy a ticket had to work for it. The visual design didn't reflect his tone or the scale of his career. Everything was present, nothing was prioritised.
THE WORK
The redesign starts with one decision: the primary purpose of this website is to watch Daniel Sloss's comedy specials. Everything else was kept accessible but designed not to compete with that.
The site uses two distinct layout modes, and the separation is intentional. Storytelling pages like the homepage and reviews are expressive and dynamic: movement, colour, visual rhythm that communicates Daniel's tone before a user reads a single line.
Transactional pages like tours and specials are stripped back and predictable. These are the moments where someone is buying a ticket or choosing a special to watch. Clarity takes over. No friction, no distraction.
JetBrains Mono was chosen as the typeface because it carries the same energy as Daniel's comedy: precise, direct, deadpan. A monospaced font strips away ornamentation and creates a steady rhythm across the site that feels controlled and confident.
The colour palette mirrors the emotional range of his work. Bold accents provide contrast and personality across different sections, helping users differentiate specials, tours, and supporting content at a glance
The redesign starts with one decision: the primary purpose of this website is to watch Daniel Sloss's comedy specials. Everything else was kept accessible but designed not to compete with that.
The site uses two distinct layout modes, and the separation is intentional. Storytelling pages like the homepage and reviews are expressive and dynamic: movement, colour, visual rhythm that communicates Daniel's tone before a user reads a single line.
Transactional pages like tours and specials are stripped back and predictable. These are the moments where someone is buying a ticket or choosing a special to watch. Clarity takes over. No friction, no distraction.
JetBrains Mono was chosen as the typeface because it carries the same energy as Daniel's comedy: precise, direct, deadpan. A monospaced font strips away ornamentation and creates a steady rhythm across the site that feels controlled and confident.
The colour palette mirrors the emotional range of his work. Bold accents provide contrast and personality across different sections, helping users differentiate specials, tours, and supporting content at a glance
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