Elixr
Skincare
Web Design
Elixr was created as a single-product skincare brand built around a repair serum made with powerful natural oils. The goal was to create a brand that felt rooted in nature but carried a modern, elevated sensibility; something clean, intentional, and confident.
The identity was designed to reflect this balance. The wordmark combines organic curves with geometric cuts to create a form that feels both soft and precise. The asterisk symbol, derived from the idea of a flower, represents growth and renewal in a minimal, contemporary way. It became the brand’s signature mark, used boldly across packaging and digital touchpoints as a symbol of restoration and vitality
For a closer look at the screens, you can check this figma link.
The web design extends the brand’s sensibility into a seamless digital experience. It follows a calm, spacious rhythm, using typography, generous white space, and natural tones to echo the simplicity of the product itself. The structure prioritises storytelling over commerce, introducing users to the ingredients, process, and philosophy before leading them to purchase. Each section flows intuitively, mirroring the ease and transparency of the brand.
Together, the branding and website position Elixr as a premium yet approachable skincare brand that celebrates simplicity, purity, and thoughtful design.
