Daniel Sloss

Daniel Sloss’ website was transformed from an outdated, unfocused experience into a modern, structured platform that reflects the scale of his career and the needs of his global audience. The redesign introduces a clear hierarchy, consistent branding, and a streamlined user flow that highlights his comedy specials—the core product—while supporting tours, press, and other essential content.

The objective was to explore brand-led product thinking and demonstrating end-to-end UX and UI execution. The existing website attempted to serve too many purposes at once: streaming specials, tour listings, press, news, social links, book promotions, merch, and podcasts. With no clear hierarchy, the homepage felt cluttered and the primary narrative of Daniel’s work was lost.

View re-designed website here